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Many businesses have invested heavily in creating Instagrammable spaces to help spread their social media cache, but it’s time to start thinking about space the same way for live video. Creating an immersive, bespoke, video-friendly space for people to interact with your company on their own and spread the word directly to their followers and friends.

Rhianna did a great job at her Fenty Beauty launch party inviting beauty editors, bloggers, influencers, makeup artists, and industry experts to a Brooklyn warehouse for the launch. According to reporters, everyone was on their phones snapping, gramming, and streaming their experiences at the launch including trying on the products where Rihanna herself was providing makeovers for fans. Social media is all about conversation and getting your users to contribute through user-generated content is a sign of a highly-engaged user base and one of the most effective marketing methods you can employ. By making her users the center of the brand, Rihanna’s Fenty Beauty line is leaving everyone in the dust.

If you are bringing influencers to an event, users to your office, or customers to a launch party, it’s time to start thinking about how you can incentivize them to go live to their fans the same way you ask them to take a picture of use your hashtag. It’s time for Sephora to add an iphone stand to their makeup stations with a ‘go live’ sign or the Kendra Scott jewelry bar to help customers record the creation of their custom pieces. Warby Parker could help customers get instant feedback from their facebook friends while trying on new glasses. You don’t have to have a celebrity launch party to create great experiences where your customers are front and center. Go Live options can be added to everything from ice cream shops and karaoke bars too. The only limit is your creativity. How are trying to get your community to go live?