Quick Stats:

  • The average e-commerce store devotes more than 80% of their marketing budget to acquisition – Smile.io
  •  40% of an e-commerce store’s revenue is created by only 8% of its customers – Adobe
  • After one purchase, a customer has a 27% chance of returning to your store. If you can get that customer to come back and make a second and third purchase they have a 54% chance of making another purchase – SumAll
  • A repeat customer has a  60% – 70% chance of converting – Marketing Metrics
  • a customer who has purchased with your store 2 times before is 9x more likely to convert than a first-time shopper – Smile.io
  • it typically costs 6 -7 times more to acquire a new customer than it does to retain an existing one – Rand
  • Sixty-one percent of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. – BIAKelsey
  • A five percent increase in customer retention can increase a company’s profitability by 75 percent. – Bain & Company
  • Forty-three percent of consumers are more likely to buy a new product when learning about it on social media. – Nielsen
  • Eighty-six percent of consumers say loyalty is primarily driven by likability and 83 percent of consumers say trust. – Rare
  •  Seventy-seven percent of consumers like when brands demonstrate their appreciation. – TD Bank

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