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Guessing Game

Color helps people remember your brand. Can you guess these famous brands based on colors alone?

Answers at the bottom of the post

    

Color and Memory

So, what exactly do people remember about your brand? Signs.com did a study where they had 156 people draw famous logos from memory alone. Here is what stuck with them.

Target:  

Ikea:

Starbucks:

You can see more from the study here. Although many of the details get lost, the color is almost always spot on. This is because, like scent, color is tied strongly to emotion and memory so you should use color thoughtfully to connect with your viewers.

 

Answers

How many did you get right?