Every good content marketer knows it is important to get as much mileage as possible for the content you create and live video is no exception. In order to make facebook live streaming a cornerstone of your bigger content marketing strategy, we have prepared some ways to repurpose that content to help grow your most important marketing channels. These may even serve as motivation to keep a regular schedule with your live videos because they can help you hit your marketing goals long after the live stream ends.
If you only went live on Facebook or Twitter, be sure to upload your video to YouTube, Slideshare, Vimeo, and any other social networks that accept long-form video. This helps keep all of your accounts active and increases the odds of your content being discovered.
Transcribed Blog Post
You spent the time creating the content for your video, but how will people find it now? Embed your video in a blog post and add in the transcription below. Moz does a transcribed post with all of their videos and they know the SEO benefits of adding text for users and search engines alike. If this feels like a big lift, head over to Fiverr for the transcription and spruce up the post with images and links to relevant content.
Q&A Blog Post
Were there a lot of viewer questions during your live stream? Great! Create a follow-up blog post with all those questions and expert answers from your team. Volusion creates a post like this after webinars and it is a great way to re-engage your audience and get some sweet, sweet SEO juice around common issues. This also helps make your audience feel heard if they didn’t all get their questions featured in the live stream. Socialive users can export comments from the live stream as a starting point for this kind of post.
Grab some bite-size shareable clips from the live stream to keep the conversation going. If you are a Socialive user, you can download a high-res version of your live stream in the account portal and use another tool like iMovie to pull out highlights.These clips can be especially impactful on Twitter or Instagram to help you reach beyond your Facebook page. Finally, these shorter clips will help keep your viewers engaged between live events.
Pro Tip: Keep your clips under 5 minutes to get your whole message to the majority of viewers.
Pro Tip: Add text overlays or visual stats to make sure viewers without sound are still able to consume your message
Put clips from multiple videos together into a sort of best-of reel letting viewers know what kinds of great content the can expect from your blog and social channels. Whether you are driving newsletter subscriptions or pushing more people to follow your Facebook page, this piece of content empowers you to show off all the great things you are doing as a marketing team.
If you added your videos to YouTube or have the file, it is easier than ever to simply convert them into an mp3 podcast format and submit that podcast to iTunes. You are hosting great conversations in your live stream, so let your users consume how they feel comfortable. If you always wanted to make a podcast, but just don’t have the bandwidth – your live streams are the perfect jumping off point.
If you used a slide deck preparing for or presenting your live stream, upload it to SlideShare and include the embed in your blog post. This is also great for sharing on LinkedIn as users can click through the highlights of the content you covered.
It can often be tough to grab original blog content to re-post on Medium, LinkedIn, or Facebook articles, but some highlights from a live stream with a link back to the full transcribed blog post are the perfect fit. Play around with posting from your CEO’s LinkedIn profile or submit your Medium article to an industry-related publication to reach more readers outside of your social ecosystem.
If you have several videos following a theme, bundle them together into a meaty content offer by creating a course out of those videos. There is still room for multiple formats here if you want to package the podcasts into an audiobook or the transcriptions into an ebook offer. Let the form-fills roll in!
Clips and highlights from your live event make for great ad content to grab your viewers attention fast since users are 27x more likely to click on a video than a banner ad. You can point people to your content offer, blog post, or related products to help them learn more and grow your reach.