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The world’s most influential brands are leveraging live video to reach their audiences in an authentic and organic way that’s far more engaging than any other type of content in the marketing mix. There’s something unique about live video – it creates an urgency and a “right now” effect that draws viewers in.
Live video is quickly becoming the dominant form of content: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. See how some of Socialive’s customers are using live video to engage their audience, customers, and employees with high-quality live video experiences.