One of the most common mistakes of many players in real roulette for money is to play too high for their ratios. Very quickly then the game Capital is used up, and this is equally annoying in two ways. On the other hand, there are now no more bets to take the good run. There are also widespread miscalculations about probabilities. So many players think that after 10 times red the probability of Black is very high. However, in reality, the results from the past do not affect the next run of the Roulette ball. Some betting friends make too many bets per round and patch the table thoroughly with chips. Because this often happens without plan, it makes little sense and makes the Casino only come to the Chips faster.

This post is part of our Encyclopedia of Live, a compendium of ways to use online live video for brand & product marketing.

The most intuitive use case for live video is broadcasting live events, such as festivals, conferences, and conventions, as well as filing live-video dispatches from physical events.

(As a reference point, live TV broadcasts are almost always tied to real-time events: the Super Bowl, the Oscars, Presidential debates.)

Physical events can serve an important marketing and communications function, delivering choreographed opportunities to engage customers, investors, and media. They are also time- and location-bound, which make them naturally exclusive.

Livestreaming a physical event allows a brand to dissolve the location barrier – dramatically expanding its audience – without forfeiting the urgent, seductive power of a real-time event.

Distributed on social and digital platforms – Facebook, LinkedIn, Twitter – live video also lets a brand engage that newfound virtual audience, fielding questions and comments in real time and making viewers participants in a story.

That direct access and connection can fortify the brand-consumer relationship. But livestreaming physical events also work to a brand’s advantage in another way.

Because live broadcasts – like physical events – are transitory, they accentuate an in-crowd feeling among participants, a validating sense of community and exclusivity.

This psychology accrues to the benefit of a brand, helping form and reinforce a brand-consumer connection and creating the circumstances for evangelism.

See how MGM Resorts chronicled its Savor Borgata Restaurant Week via live video:

Product reveals, Q&A’s, thought leadership, and more. There are lots of ways to use live video. Peruse our Encyclopedia of Live to discover opportunities you may be missing.

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