About The Honest Company
Jessica Alba founded The Honest Company to bring safe, organic household products to new moms and savvy consumers. They sell everything from diapers to detergent and continue to grow their product line online and in-store.
In order to set themselves apart from other home-goods and beauty products, The Honest Company positions itself as a true lifestyle brand with a great philosophy and sense of community
An Honest Touch
Armed with the experience of going live 80+ times on their own, The Honest Company turned to Socialive to enhance video quality, streamline their workflows, and increase the frequency of their live series in a cost-effective manner. Additionally, they have been able to stream simultaneously to The Honest Company and Honest Beauty increasing their reach without doubling the work. Working with Sociaive, The Honest Company has been able to truly bridge the gap between social media and commerce.
Live video has been essential to The Honest Company’s rapid growth. They use Facebook live to educate consumers on their healthy products and drive in-store sales with their retail partners. The Honest Company does everything live from surprising shoppers in retail locations to giving viewers a behind-the-scenes peek at their design process. Viewers also love the inside look into the company philosophy with exclusive interviews and appearances from The Honest Company founder, Jessica Alba which makes the brand feel human and approachable driving loyal fans and advocates.
Higher Retail Sales
The Honest Company has gone live over 100 times with Socialive earning over 5,049,000 video views with an average of 42,500 views per proadcast. In addition to growing a large loyal fanbase, The Honest Company proves that live video can drive retail sales. After going live at CVS, their retail sales were up 30% over projections.